Neil Rolph, VP Engineering & Produrct Management, A.O. Smith Corporation

“I had the pleasure of working with Rick Pedersen at A.O. Smith as we started on a journey of transitioning from a traditional stage gate product development system to a lean product and process development methodology. 

Rick's expertise and innovative thinking were pivotal in this transformation. With a deep understanding of both traditional methodologies and lean principles, Rick effectively guided our team through this significant shift.

Our goal was to reduce our time to market and to ensure that the products we delivered met customer needs.

Rick's contributions to our lean product development initiative have been invaluable. His expertise, leadership, and dedication have set a new standard for our product development processes and have positioned us for continued success. “

“I’ve worked with Rick at multiple companies and I’ve learned two things, first is his passion for making things better and second is his deep curiosity for what better looks like.”

“It is my pleasure to endorse Rick Pedersen and the Old Norse Consulting Group. I have known and collaborated with Rick for many years. Rick has the rare combination of subject matter expertise and the hard-core, soft skills that create engagement and lasting partnerships. He’s a great listener and uses his analytical skills to zero in on precisely what clients need. Whether it’s continuous improvement, strategic planning, or coalescing divergent groups and teams, the Old Norse Consulting Group has the experience and expertise to facilitate the transformational change that you’re looking for.”